Word Verification- adjjaz (n)...

adjjaz (n)- The "special sauce" in advertising that separates good campaigns from great.

"The only reason that Clear Pepsi never did as well as tested was the advertising, Jim.
Hindsight IS 20/20 but still you have to ask...where was the passion for that campaign?"

"Scratch that, boss...where in God's name was the adjjaz for that campaign?
We may never know."