adjjaz (n)- The "special sauce" in advertising that separates good campaigns from great.
"The only reason that Clear Pepsi never did as well as tested was the advertising, Jim.
Hindsight IS 20/20 but still you have to ask...where was the passion for that campaign?"
"Scratch that, boss...where in God's name was the adjjaz for that campaign?
We may never know."
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1 comment:
They should've talked to bzzagents...that woulda given them some adjjaz...
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